Deconstructing Hype
Deconstructing Hype
Why the Nike Air Mags?
Working with world renowned sneaker artist and sneaker deconstructionist, Rudy Lim of Seoul, South Korea, we were able to see what makes the Nike Air Mag the “Grail” of so many sneaker heads. Through 3 days of deconstruction, references, and extremely steady hands, Rudy was able to break the internet with his art once again.
The goal of this project was to highlight an international artist who is undeniably unique. Through photography, set design, public releases, and a few laughs, we were able to create something no one had seen before.
My part of this project included talent management, travel, set design, post production direction, and public relation releases with sneaker publications.
