Jordan 34 APLA Event

For Immediate Release

Nike came to the team at Industry Global wanting to properly release the Jordan 34 to the Asia Pacific/ Latin America consumers. Working in collaboration with in house Creative Directors, Industrial Designers, and Producers, I was able to assist in set design, photo creation, and overall presentation of the product.

Our goal for this project was to exemplify what makes the Jordan 34 different than its predecessors while showing the consumer what pieces of sneaker history it pulls from.

My part of this project included set build, staff resourcing, display management, and material sourcing.